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Trade showB2BSports, Leisure & HobbiesNuremberg

Spielwarenmesse

February 2–6, 2027 in Nuremberg, Germany. Spielwarenmesse is the international trade fair for toys, model making, licences and party goods, aimed at retailers and buyers in the toy industry.

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At a glance

Date range
City
Nuremberg
Country
Germany
Industry
Sports, Leisure & Hobbies
Type of trade show
B2B
Frequency
Yearly
Organizer
Spielwarenmesse eG
Tickets
starting at €232.00
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Topics and products

Smart toysProgrammable toysAugmented realityModel railwaysDiecast modelsPlastic model kitsWooden toysAction toysLicensed productsParty articlesFireworksCarnivalOutdoor toysStationeryKidults

About the trade show

Spielwarenmesse 2027 is an international trade fair for toys, taking place in Nuremberg from 2 to 6 February 2027. On show are smart toys and programmable toys, wooden toys, action toys, model railways, diecast models and plastic model kits, among others. Licensed products, outdoor toys, stationery, party and carnival articles, fireworks and products for kidults complete the range.

The fair is aimed at trade visitors from retail and at buyers in the toy industry. In 2026 it counted 2,310 exhibitors and 52,940 visitors. The organiser is Spielwarenmesse eG. Spielwarenmesse was founded in 1949 and takes place every year.

Address

By car

Via the A 3, A 6, A 9 and A 73. Address for navigation: Messezentrum 1, 90471 Nürnberg.

By public transit

U-Bahn U1, U2. Stop: Messe / Station Messe.

By plane

Nearest airport: Nuremberg (NUE), approx. 10 km straight-line distance from the venue.

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How it works

Tickets

  • Admission

    €232.00

  • Admission

    €281.00

  • Admission

    €304.00

  • Admission

    €308.00
Tickets from the organizer

Trade show development

Visitors

-8% since 2023
  1.  2022
  2. 57,8202023
  3. 56,9302024
  4. 51,6802025
  5. 52,9402026

Exhibitors

+9% since 2023
  1.  2022
  2. 2,1102023
  3. 2,3502024
  4. 2,3602025
  5. 2,3102026

Frequently asked questions

When and where does Spielwarenmesse 2027 take place?

Spielwarenmesse 2027 takes place from 2 to 6 February 2027 at Messezentrum Nürnberg, Messezentrum 1, 90471 Nürnberg. The fair is open from Tuesday, 2 February, to Friday, 5 February 2027, from 9:00 to 18:00 each day, and on Saturday, 6 February 2027, from 9:00 to 14:00.

Where can I find the exhibitor list of Spielwarenmesse 2027?

The exhibitors of Spielwarenmesse 2027 are listed in the exhibitor directory on the digital platform of Spielwarenmesse.

How large is the exhibition space of Spielwarenmesse?

In 2026, the exhibition space of Spielwarenmesse covered 98,495 m².

More trade shows in Sports, Leisure & Hobbies.

More trade shows in Nuremberg.

Correction or update

Found an error?

Spielwarenmesse, February 2–6, 2027

Correction or update

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