At a glance
- Date range
- City
- Hamburg
- Country
- Germany
- Industry
- Marketing, Media & Print and Sports, Leisure & Hobbies
- Type of trade show
- B2B
- Frequency
- Yearly
- Organizer
- HSV-Arena GmbH & Co. KG
- Tickets
- free
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Merchandising Messe Hamburg
November 18–19, 2026 in Hamburg, Germany. Merchandising Messe Hamburg is a trade fair for fan articles and merchandise products, aimed at marketing managers from sports and industry.
Visit organizer websiteTopics and products
Sports fan merchandiseKnitted scarvesSilk scarvesJerseysCapsHatsKeyringsPatchesFan jewelleryPlush articles for mascotsBannersMarketing logisticsSoftware development for online shops
About the trade show
Merchandising Messe Hamburg 2026 is a trade fair for fan articles, promotional products and merchandise, taking place in Hamburg on 18 and 19 November 2026. On show are sports fan articles such as knitted scarves, silk scarves, jerseys, caps, beanies, key rings, patches, fan jewellery, plush mascot products and banners. Marketing logistics and software development for online shops complete the range.
The fair is aimed at marketing and merchandising managers from sports and industry, including clubs of the German professional football leagues as well as handball, basketball and ice hockey clubs. Merchandising Messe Hamburg is not open to the public; only trade visitors are admitted. The organiser is HSV-Arena GmbH & Co. KG. The fair takes place every year.
Address
By car
Via the A 1, A 7 and A 261, exit HH-Volkspark. Address for navigation: Sylvesterallee 7, 22525 Hamburg.
By public transit
S-Bahn S1, S3, S5; Bus 22. Stop: Stellingen / Othmarschen.
By plane
Nearest airport: Hamburg (HAM), approx. 5 km straight-line distance from the venue.
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Tickets
Admission
free
Trade show development
Visitors
- 1,0002023
Exhibitors
- 1002023
Frequently asked questions
When and where does Merchandising Messe Hamburg 2026 take place?
Merchandising Messe Hamburg 2026 takes place from 18 to 19 November 2026 at Volksparkstadion, Sylvesterallee 7, 22525 Hamburg. It is open on Wednesday, 18 November 2026, from 10:00 to 18:00 and on Thursday, 19 November 2026, from 10:00 to 14:00.
Is admission to Merchandising Messe Hamburg 2026 free?
Yes, admission to Merchandising Messe Hamburg 2026 is free for trade visitors. Registration is handled via the Merchandising Messe ticket shop.