Trade showB2B and B2CAgriculture & Forestry, Garden, Animals Sports, Leisure & Hobbies Hanover

PASSION PFERD

December 3–6, 2026 in Hanover, Germany. PASSION PFERD is a trade and consumer fair for equestrian sports, horse keeping and horse care, aimed at trade visitors and horse owners.

Visit organizer website

At a glance

Date range: December 3–6, 2026
City: Hanover
Country: Germany
Industry: Agriculture & Forestry, Garden, Animals and Sports, Leisure & Hobbies
Type of trade show: B2B and B2C
Frequency: Yearly
Organizer: Deutsche Messe AG
Tickets: No information

Found an error?

Topics and products

Horse keepingEquine welfareEquine gastric health

About the trade show

PASSION PFERD 2026 is a trade and consumer fair for equestrian sports, horse keeping and horse care, taking place in Hanover from 3 to 6 December 2026. Manufacturers, retailers and service providers from the equine industry present riding equipment, feed, stable equipment, care products and riding apparel. Topics include horse welfare and gastric health in horses. The programme features shows, competitions and demonstrations.

The fair is aimed at trade visitors from the equine sector as well as riders and horse owners. In 2025 it counted 445 exhibitors and 38,195 visitors. The organiser is Deutsche Messe AG. The fair was founded in 1981 under the name "Pferd & Jagd", has been called PASSION PFERD since 2024 and takes place every year.

Address

Messegelände HannoverMessegelände30521 HanoverGermany

By car

Via the A 2, A 7 and A 37, exit Kreuz Hannover-Kirchhorst and Kreuz Hannover-Buchholz. Address for navigation: Messegelände, 30521 Hannover.

By public transit

S-Bahn S4; Tram 8. Stop: Hannover Messe Laatzen.

By plane

Nearest airport: Hanover (HAJ), approx. 15 km straight-line distance from the venue; approx. 30 min according to the organiser.

snapAddy for trade shows

Exhibiting yourself?

Then stop leaving any lead behind: with snapAddy you capture every contact digitally at your booth, and it goes straight into your CRM without manual typing.

How it works

Tickets

No public information available.

Ticket prices are not available here. Please contact the organizer.

Tickets from the organizer

Trade show development

Visitors

2019
2022
2023
2024
38,1952025

Exhibitors

2019
2022
2023
2024
4452025

Frequently asked questions

When and where does PASSION PFERD 2026 take place?

PASSION PFERD 2026 takes place from 3 to 6 December 2026 at Messegelände Hannover, Messegelände, 30521 Hannover. It is open from Thursday, 3 December 2026, to Saturday, 5 December 2026, from 10:00 to 19:00, and on Sunday, 6 December 2026, from 10:00 to 18:00.

Where can I find the exhibitor list of PASSION PFERD 2026?

The exhibitors of PASSION PFERD 2026 are listed in the exhibitor list on the PASSION PFERD website.

How large is the exhibition space of PASSION PFERD?

In 2025, the exhibition space of PASSION PFERD covered 22,540 m².