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Trade showB2BIT & DigitalRetail & Consumer GoodsCologne

IAW

March 9–11, 2027 in Cologne, Germany. IAW is an international trade fair for retail promotions and imported goods for buyers from a wide range of retail sectors.

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At a glance

Date range
City
Cologne
Country
Germany
Industry
IT & Digital and Retail & Consumer Goods
Type of trade show
B2B
Frequency
Twice a year
Organizer
Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH
Tickets
free
Found an error?

Topics and products

Promotional goodsImported goodsPrivate labelToysDecorationsClearance itemsGift articlesLive shoppingE-commerce

About the trade show

IAW 2027 is an international trade fair for retail promotions and imported goods, taking place in Cologne from 9 to 11 March 2027. Exhibitors present promotional goods, imported goods, private label products, toys, decorations, gift articles and clearance items. Further topics are live shopping and e-commerce.

The fair is aimed at trade visitors from different retail sectors. In 2025 it counted 280 exhibitors and 5,200 visitors. The organiser is Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH. IAW is held in Cologne twice a year, with one edition in March and one in September.

Address

By car

Via the A 3, A 4, A 57 and A 59. Address for navigation: Messeplatz 1, 50679 Köln.

By public transit

S-Bahn S6, S11, S12, S19; Tram 1, 3, 4, 9. Stop: Koelnmesse, Köln-Deutz.

By plane

Nearest airport: Cologne/Bonn (CGN), approx. 15 km straight-line distance from the venue; approx. 15 min according to the organiser.

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How it works

Tickets

  • Admission

    free
Tickets from the organizer

Trade show development

Visitors

+24% since 2024
  1.  2017
  2.  2018
  3. 4,8502024
  4. 5,2002025
  5. 6,0002026

Exhibitors

+23% since 2024
  1.  2017
  2.  2018
  3. 2852024
  4. 2802025
  5. 3502026

Frequently asked questions

When and where does IAW 2027 take place?

IAW 2027 takes place from 9 to 11 March 2027 at Koelnmesse, Messeplatz 1, 50679 Köln.

How large is the exhibition space of IAW?

In 2026, the exhibition space of IAW covered 30,000 m².

More trade shows in IT & Digital.

More trade shows in Cologne.

Correction or update

Found an error?

IAW, March 9–11, 2027

Correction or update

We review your report, check it against the organizer's information where possible, and update the page.