September 1–5, 2027 in Friedrichshafen, Germany. AMERICANA is a trade and consumer fair for western riding and leisure equestrian sport, aimed at riders, breeders, retailers and service providers.
Visit organizer websiteAMERICANA 2027 is a trade and consumer fair for western riding and leisure equestrian sport, taking place in Friedrichshafen from 1 to 5 September 2027. Exhibitors present riding equipment, clothing, accessories and stable construction as well as offers on horse health, horse nutrition, breeding and keeping. Competitions, breed presentations, horsemanship, working equitation, trailer training and stallion promotion complete the programme.
The fair is aimed at trade visitors from horse breeding, retail and services as well as western riders and horse enthusiasts. In 2025 it counted 300 exhibitors and 56,200 visitors. The organiser is Messe Friedrichshafen GmbH. AMERICANA was founded in 1986 and takes place every two years.
Via the A 8, A 81, A 96 and A 98, exit Bodensee and Ulm West. Address for navigation: Neue Messe 1, 88046 Friedrichshafen.
Bus 5. Stop: Romanshorn / Friedrichshafen Stadtbahnhof.
Nearest airport: Friedrichshafen (FDH), approx. 1 km straight-line distance from the venue.
Then stop leaving any lead behind: with snapAddy you capture every contact digitally at your booth, and it goes straight into your CRM without manual typing.
Ticket prices are not available here. Please contact the organizer.
AMERICANA 2027 takes place from 1 to 5 September 2027 at Messe Friedrichshafen, Neue Messe 1, 88046 Friedrichshafen. Opening hours for this edition are not yet available.
The exhibitors of AMERICANA 2027 are listed in the exhibitor and brand directory on the AMERICANA website.
In 2025, the exhibition space of AMERICANA covered 16,860 m².
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